Attorney Pamela Resnick needed a new website that would be easy to update and to help inform her clients. The previous version was several years old and not only needed a face lift, but also new content. EVH Marketing worked quickly to update the design and helped write copy for the site (of course leaving the legal stuff to the professionals.)
After the launch of the website, Attorney Resnick again called on EVH Marketing to help reach out to current and past clients with a direct mail piece. The goal was to remind clients Resnick & Resnick was their legal partner and to ask for referrals. The resulting piece was a fun greeting-card style mailing that light heartedly showed off Attorney Resnick’s fishing skills, and most importantly generated lots of attention and generated new referrals.
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert?
Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it.