Another great referral from the Pegasus Design Group team, Great Finds & Design was known as Elements East of Delafield when we first started working together.
A great home furnishings and accessories store already, the buying team was bringing in exciting and beautiful pieces from all over the world, not just from Asia. They needed a new name, new brand, new advertising, new signage, and public relations to go along with all the new merchandise!
We set about coming up with a new store name and followed that up with the new brand and logo. Once those were in place the signage, price tags, banners, business cards, and other printed items were created. Quick and temporary updates to the website and social media sites were made before the stores grand re-opening in the fall of 2014. Special mailings to customers and neighbors were sent out. Advertising in local publications, radio and press releases were developed to announce the name change and new products.
Website
In the summer of 2015 we rebuilt the website and restructured the content in preparation for online sales in the future.
There are lots of reasons why your business may not have marketing staff: you may not have 40 hours of marketing work to be done each week, you may not be able to afford salary and benefits for additional employees, or maybe you just don’t want those goofy marketing people dancing around the office everyday.
Neither is marketing. Alright, I wouldn’t begin to presume marketing is anything close to brain surgery, but the point is why would you do the marketing work yourself when you can work with a marketing expert?
Marketing isn’t about the latest, greatest, coolest, fanciest, funkiest, most award-winning…”campaign”. Yep, all those things are pretty good, but what’s most important is your business. Well, that and getting more of it.